START A BUSINESS OF HOBBIES

Mohammad Suyanto

Abstract

Hobby is something he likes. You can start a business from a hobby. Many successful entrepreneurs started from a hobby. In the science of psychology of success, the success of the 2000 study, found 80 percent are people who loved what he did. Factors like the success of energy presents a tremendous impetus. Like Bill Gates; as a young man has a hobby of computers and do it with diligence, to become a successful business and the richest in the world.

Mooryati Soedibyo start a business from a hobby. "As the Princess Palace since I was familiar with herbal medicine and love to make herbal medicine. I made herbal health care for themselves and family. I also used to help my friends to make herbal medicine before the wedding day needs, herbal medicine for before and after childbirth, and so on. This is all I do is familial or social only. After moving to Jakarta, was still a lot of friends who like to order my herbal medicine, and they provide a replacement cost of medicinal materials are. "Mother said Mooryati Soedibyo, founder and owner of PT. Mustika Ratu. At first he made herbal medicine for health care in the form of fresh drinks, such as kencur rice, turmeric, tamarind, and so on. Only then did she make the other herbs according to your needs and requests. Now PT.Mustika Queen has helped reduce unemployment, with around 3000 hiring of labor. This business also became the pride of Indonesia as one of the top quality products are based, are made, and the resources generated from Indonesia, who favored abroad.

Similarly, Martha Tilaar start a business from a hobby too. Martha Tilaar like small children, because until the age of 40 years do not have kids. Also encouraged because the scholarship of $ 250 per month to lecture at Indiana University, is not enough to live together. So Martha Tilaar opening daycare business. Marketing made the announcement in dngan against Indiana University campus whose contents "I am a Baby Sitter, willing to accommodate infants and children". The result came 13 foster children ranging from infants to the already sitting in elementary school. They entrust their children, as a class. From this child care business, Martha Tilaar obtain her husband's income exceeds the scholarship. From the results of this effort, used to go to the Academy of Beauty Culture in Bloomington, Indiana. After graduating from beauty school, Martha Tilaar announced on campus is no longer a baby sitter, but as a beauty expert on call to serve beauty. Calls flooded Martha Tilaar new business. In 1972, after returning from America, his parents' garage narrow, transformed into a beauty salon with the name Martha's Salon. Martha Tilaar introduce mixed traditional herbal medicine alone in salonnya and he as a guinea pig. Proved fruitless. As he waited for the birth of her baby, abruptly canceled his partner cooperation, expressed out to establish their own business. These bitter memories, he was grateful to "God is great. I have a baby, but my efforts failed ". But from this failure, Martha mengubahmya a success it is today. Even Matha Tilaar is the only woman in Indonesia who John Naisbitt in his book "Megatrends Asia". Learn more Martha Stewart's Encyclopedia of Crafts: An A-to-Z Guide with Detailed Instructions and Endless Inspiration


source: journal.amikom.ac.id

START A BUSINESS OF SIMPLE IDEAS

Mohammad Suyanto

Abstract

Many argue that to open a business takes a very creative ideas and innovative. That is not true of Michael Dell, he opened a business with a simple idea that is not selling computers to selling brokers but directly to consumers. He cut off the middlemen, thus the price of a PC can be suppressed. Michael Dell started the business with a capital of $ 1000, and doing marketing through the "Mail Order" within 16 years of sales increased from 6 million to $ 36.9 billion dollars. Dell Computer to open branch offices abroad in London in 1987. Now has opened offices around the world with employees reached 40,000 people.

However Dell Computer does not travel smoothly. In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Finally, Dell made a very fundamental change in the so-called binisnya process reengineering in the business with the introduction of E-Commerce. Dell began to rely on speed. In 1999, order a PC from Dell today, tomorrow has been submitted. Whereas for the complex system delivered at most 5 days.

Other innovations are assembling a computer after order. Dell's mass customization approach that is produced in large numbers, thus reducing the production cost per unit. Dell put parts store run by supliernya, which is located 15 minutes from the factory and transportation arranged by e-mail and made quickly. Dell provides a rapid servant by performing communication via e-mail and Web sites. PCs from Dell in the same test with the network testing and cooperation with other suppliers that can reduce the test period of 60 - 90 days to just 15 days. Dell monitor employee productivity and return on investment (ROI) on an ongoing basis.

Dell has introduced the E-Commerce in the business. Most customers do transaction through e-Commercenya. Customers can also access detailed diagram of the computer and get information about troubleshooting. By using the pricing and product configuration online, it can eliminate the work, so as Dell can save 15% administrative fee. For the biggest buyers, such as Easman Chemical, Monsanto and Wells Fargo, Dell made the perbisnisan Web page that can access Dell's E-Commerce, which allows employees to order quickly and easily. By using this strategy Dell can sell at a price below its competitors .. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2000 percent in two years. Dell can compete with world-class perbisnisan such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

In 2001, Dell Computer is an amazing world perbisnisan ranked 23 and an amazing world perbisnisan ranked 4th in 2003. Dell get real benefits from the use of E-Commerce. Dell's success story is a success story that is hard to believe, but real and came from a simple idea. Learn more StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths


source: journal.amikom.ac.id

START A BUSINESS OF EVENTS

Mohammad Suyanto

Abstract

Variety of ways to start a business. One way to start a business is through an event, as did Ruth Handler, inventor of the Barbie doll. This doll is a toy that children of the world's most successful. Barbie taken from the name of the daughter of Ruth Handler, which is Barbara Millicent Roberts. This doll business started when Mrs. Handler watched her daughter play with paper dolls. Ny-Handler then thought to make the doll a more permanent and realistic. Ny. Handler is the wife of one of the founders of Mattel. In modern management, the Barbie doll that can be long betahan is a strange thing. According to Ian Ritchie from the Oxford Group consultant who has worked with perbisnisan toys Hasbro, find the key lessons from the business of children's toys. Placing a child's toy to the market as quickly as possible is very important. Time required from an idea to plastered on the shelves of toy stores, children can be a difference between success and failure. In the marketing world doll timing must be absolutely right. To achieve success should follow the trend doll movies, books, stories, or the latest television series.

Barbie is a universal product and usually standardized. There are also a number of diverse costumes. More than 100 new costumes added each year. This dikeranakan, Barbie is a woman Renaisansi, successful career woman, a member of rock band and football world cup for women.

The next success was when he decided a male friend of Barbie, is Ken. Ken creation is actually an accident, but it produces the expansion of exceptional brands. Ken was introduced in 1961, who hid behind, possibly he was glad to see Barbie success in various aspects of life. Introduction Ken has laid the foundation for the entire set of extensions which maintain the Barbie brand remains the center of attention.

The next friend is Midge Barbie raised in 1963, then peremp uan sister Barbie, the skipper in 1964, followed in 1968, Christie's, a black friend. In 1988, Barbie had a confidant, a friend of Teresa and Hispanic. The next friend is Kira, a friend of Asia which was launched in 1992. Barbie baby sister Kelly and the smallest is Becky, who was in a wheelchair who was introduced in 1997. Now Barbie has an 15,000 combined with changing his clothes, his eyes, the color, but not to replace the leg.
Likewise, Elton John, created the song "Candle In The Wind II" in the event of the death of Lady Diana. The song was successful, because in one month sold 32 million copies. Even in 1997, keeping VCD containing Candle In The Wid II, as The Best Product of the year 1997. Learn more Good to Great: Why Some Companies Make the Leap... and Others Don't


source: journal.amikom.ac.id